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artnet:

For his famous Cowboys and Girlfriends series, Richard Prince appropriated many images directly from the glossy Marlboro cigarette advertisements, then re-photographed, cropped and eliminated the text. This subtle act of re-photographing advertising images and presenting them as his own, initiates a new, critical approach to the production of art but is not dissimilar to the art-historically rooted method employed by Marcel Duchamp and the ready-made. 

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